AE 342 - Agribusiness Marketing

Credits: 4

The course provides an application of marketing and economic principles to decision making in contemporary agribusiness firms. Topics include value-added marketing strategies, marketing research and information, segmentation and targeting, marketing mix, and market plans within food, fiber, natural resource, and specialized regulations and requirements for the agribusiness industry.

Prerequisites: BA 312
Master Syllabi: AE 342 Syllabus