AE 342 - Agribusiness Marketing

Credits: 4

The course provides an application of marketing and economic principles to decision making in contemporary agribusiness firms. Topics include value-added marketing strategies, marketing research and information, segmentation and targeting, marketing mix, and market plans within food, fiber, natural resource, and specialized regulations and requirements for the agribusiness industry. This course is the same as the previous BA 342: Agribusiness Marketing at EOU.

Prerequisites: BA 312
Master Syllabi: AE 342 Syllabus