MKT 490 - Marketing Capstone Project

Credits: 4

Personal branding is the deliberate task of creating and communicating an individual’s image. Students enrolled in the MKT concentration will complete a culminating final project: a personal brand E-Portfolio. The creation of this personal brand project will require you to use the concepts, skills, and theory that you have gained through your marketing classes. The goal of completing this project is to develop an E-Portfolio students can use as a representation of the skills and abilities they have gained by completing the assigned marketing classes.

Prerequisites: BA 312, MKT 346, MKT 365, MKT 455, MKT 465 and MKT 485. Student must have at least junior standing to register for this course.
Course Attributes: UWR