MKT 485 - International Marketing

Credits: 4

Through the study of strategies, and techniques commonly used in international marketing, students will develop an understanding of how companies identify and develop business opportunities internationally. Students will learn how to evaluate viability of international markets as well as how to develop strategies to use when marketing their products internationally. By studying global sociocultural factors and analyzing their impact on marketing operations, the student will gain applicable knowledge related to international marketing.

Prerequisites: BA 312. Student must have at least junior standing to register for this course.