MKT 455 - Personal Selling & Customer Relations

Credits: 4

Personal selling scenarios are important promotional elements where the product attributes are communicated to potential customers. Whether sales take place in the virtual or in-person environment, the customer is at the heart of a sales transaction. In this course students will learn how to create mutually beneficial sales presentations that connect specifically to a customer’s needs. Students will create holistic personal selling strategies that include post purchase behavior and the development of in-depth customer service plans.

Prerequisites: BA 312. Student must have at least junior standing to register for this course.