Feb 21, 2024  
2022-23 Academic Catalog 
    
2022-23 Academic Catalog [NOT CURRENT CATALOGS]

Marketing Typical Four Year Curriculum


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TYPICAL FIRST YEAR CURRICULUM
Fall 

BA 101 Intro to Bus in Global Env*GTW (4)
Winter
BA 131 Business Info and Data Processing (4)
Spring 
ECON 115 Econ of Social Issues*SSC (5)
BA 225 Business Communications (4)

TYPICAL SECOND YEAR CURRICULUM
Fall

STAT 243 Statistics*SMI (4)
STAT 102 STAT Excel for 243 (1)
Winter
COM 325 Intercultural Communication (3)
ECON 202 Macroeconomics*SSC (5)
ACCT 211 Financial Accounting (4)
Spring
ACCT 213 Managerial Accounting (4)
ECON 201 Microeconomics*SSC (5)

TYPICAL THIRD YEAR CURRICULUM
Fall

BA 303 Business Info & Data Management (4)
BA 312 Principles of Marketing (4)
BA 321 Principles of Management (4)
Winter
BA 313 Principles of finance (4)
MKT 365 Marketing Research (4)
Spring
MKT 346 Digital Marketing Social Media Strategies (4)
BA 254 Business Law (4)

TYPICAL FOURTH-YEAR CURRICULUM
Fall

BA 411 Business Ethics & Society (4)
MKT 455 Personal Selling and Customer Relations (4)
Winter
MKT 477 Strategic Brand Management (4)
MKT 485 International Marketing (4)
COM 345 (4) or MKT 464 (4)
Spring
MKT 490 Marketing Strategy Capstone (4)
MKT 465 Consumer Behavior (4) (Online only F/S)

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