MKT 477 - Strategic Brand Management

Credits: 4

In this course students will focus on learning how to effectively develop a brand strategy. Brand strategy is the development of a clear tactical plan to communicate the perception of the company’s credibility and reputation to its intended market. Students will analyze existing brands and create strategies to build brand equity and develop awareness of new brands. Students will create strategic and management sustainable brand strategy across a broad range of products and services.

Prerequisites: BA 312 & MKT 346. Student must have at least junior standing to register for this course.