MKT 464 - Promotion Strategy

Credits: 4

The marketing mix, also referred to as the 4’P’s, is defined as the set of tools that companies use to achieve their marketing goals; Product, Price, Place, & Promotion. Students will use critical thinking skills combined with market research to determine the appropriate promotional media for various products and services. Students will also develop communication skills by writing promotional messages for a variety of media, including but not limited to radio and television commercials, social media, and research briefs.

Prerequisites: BA 312. Student must have at least junior standing to register for this course.