Feb 21, 2024  
2022-23 Academic Catalog 
2022-23 Academic Catalog [NOT CURRENT CATALOGS]

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AE 342 - Agribusiness Marketing

Credits: 4

The course provides an application of marketing and economic principles to decision making in contemporary agribusiness firms. Topics include value-added marketing strategies, marketing research and information, segmentation and targeting, marketing mix, and market plans within food, fiber, natural resource, and specialized regulations and requirements for the agribusiness industry.

Prerequisites: BA 312 

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