PRLS 401 - Public Relations-Social Media

Credits: 4

This course surveys the recent development and best practice in social media-based public relations campaigns. Students learn to use the basic tools in digital storytelling techniques and social media platforms such as lnstagram, Facebook, and Twitter to generate publicity and manage the relationship with public stakeholders. More importantly, students learn to use social media to deploy different genres of public relations campaign, such as issue management, crisis communication, employee relations, and community engagement. Students must have at least junior standing to register.

Prerequisites: PRLS 301