PRLS 311 - Public Relations Cases/Campaigns

Credits: 4

This case study course teaches students to use public relations as a four-step problem-solving process to help an organization manage its relationship with various stakeholders. Students learn to critically analyze signature public relations cases using theories, strategies, and tactics learned in prior classes. With this know ledge, students learn to conduct formal and informal research to articulate communication goals, flesh out message strategies, and design public relations campaigns as a routine management function for organizational effectiveness.

Prerequisites: PRLS 201 and PRLS 211