BA 508 - Sustainable Competitive Advantage

Credits: 3

Students will learn to use the tools and techniques associated with modern business strategy to create sustainable competitive advantage. In particular, students will discuss and master the fundamentals of modern competitive strategy; learn to assess the opportunities and threats present in the external environment; identify the strengths, weaknesses, and core competencies within any organization; and then create a pro-active strategic plan that capitalized on these factors. Being an admitted MBA student in good academic standing is required.