BA 503 - Marketing Strategies & Technique

Credits: 3

Students will acquire a working knowledge of marketing strategy and tactics. In particular, students will learn how to tune the marketing mix (product, people, price, place, promotion) in response to a variety of market dynamics; explore the importance of a powerful brand; and identify tools, programs, strategies, and business models that support these elements. This course will explore application of these principles through case-based analysis and specific marketplace examples. Admission to the EOU graduate school and MBA program are required.