MKT 488 - The Agency

Credits: 4

Marketing is the process of analyzing products, identifying target markets, and exploring the best ways of connecting products and/or services to people. In this class students will learn to appraise customer needs and construct promotional strategies. This class provides an opportunity for students to learn by doing. The class provides experiential learning through the facilitation of field experiences; students will work with businesses to assess marketing needs, determine strategy, formulate and present proposals to businesses.

Prerequisites: BA 312, MKT 346, MKT 365, MKT 455 and MKT 465. Student must have at least junior standing to register for this course.