MKT 346 - Digital Marketing & Social Media Strategies

Credits: 4

Designing a purpose driven social media strategy helps to guide businesses online activity. In this class students will create digital and social media strategies that will drive brand awareness, create customer engagement and increase sales. Students will gain a broad perspective of the digital landscape and how to elevate a brand equity online. They will also develop an understanding of the common digital tools such social media engagement (SEM), search engine optimization (SEO), and integrated digital marketing strategy.

Prerequisites: BA 312. Student must have sophomore standing to register for this course.