MKT 365 - Marketing Research & Data Analytics

Credits: 4

Marketing research is the process of gathering and analyzing information about customers and competitors in the market. In this class students will learn how marketing research targets specific problems and seeks to solve them through the use of data collection and data analysis. Students will use data analysis to create correlations that support a predetermined research goal. Students will engage in activities that demonstrate practical application of market research theory.

Prerequisites: BA 303 and BA 312. Student must have sophomore standing to register for this course.