Marketing Typical Four Year Curriculum

TYPICAL FIRST YEAR CURRICULUM
_Fall 
BA 101Z Introduction to Business*GTW (4)
_Winter
BA 131 Business Info and Data Processing (4)
_Spring 
ECON 115 Econ of Social Issues*SSC (5)
BA 225 Business Communications (4)

 

TYPICAL SECOND YEAR CURRICULUM
_Fall
STAT 243Z Elementary Statistics I*SMI (4)
STAT 102 STAT Excel for 243 (1)
_Winter
COM 325 Intercultural Communication (3)
ECON 202 Macroeconomics*SSC (5)
BA 211Z Principles of Financial Accounting (4)
_Spring
BA 213Z Principles of Managerial Accounting (4)
ECON 201 Microeconomics*SSC (5)

 

TYPICAL THIRD YEAR CURRICULUM
_Fall
BA 303 Business Info & Data Management (4)
BA 312 Principles of Marketing (4)
BA 321 Principles of Management (4)
_Winter
BA 313 Principles of Finance (4)

BA 254 Business Law (4)
_Spring
MKT 346 Digital Marketing Social Media Strategies (4)
MKT 365 Marketing Research (4)

 

TYPICAL FOURTH YEAR CURRICULUM
_Fall
BA 411 Business Ethics & Society (4)
MKT 465 Consumer Behavior (4)
_Winter
MKT 455 Personal Selling and Customer Relations (4)
MKT 485 International Marketing (4)
COM 345 Advertising Principles & Practice (4) or MKT 464 Promotion Strategy (4)
_Spring
MKT 477 Strategic Brand Management (4)
MKT 490 Marketing Strategy Capstone (4)