TYPICAL FIRST YEAR CURRICULUM
Fall
BA 101Z Introduction to Business*GTW (4)
Winter
BA 131 Business Info and Data Processing (4)
Spring
ECON 115 Econ of Social Issues*SSC (5)
BA 225 Business Communications (4)
TYPICAL SECOND YEAR CURRICULUM
Fall
STAT 243Z Elementary Statistics I*SMI (4)
STAT 102 STAT Excel for 243 (1)
Winter
COM 325 Intercultural Communication (3)
ECON 202 Macroeconomics*SSC (5)
BA 211Z Principles of Financial Accounting (4)
Spring
BA 213Z Principles of Managerial Accounting (4)
ECON 201 Microeconomics*SSC (5)
TYPICAL THIRD YEAR CURRICULUM
Fall
BA 303 Business Info & Data Management (4)
BA 312 Principles of Marketing (4)
BA 321 Principles of Management (4)
Winter
BA 313 Principles of Finance (4)
BA 254 Business Law (4)
Spring
MKT 346 Digital Marketing Social Media Strategies (4)
MKT 365 Marketing Research (4)
TYPICAL FOURTH YEAR CURRICULUM
Fall
BA 411 Business Ethics & Society (4)
MKT 465 Consumer Behavior (4)
Winter
MKT 455 Personal Selling and Customer Relations (4)
MKT 485 International Marketing (4)
COM 345 Advertising Principles & Practice (4) or MKT 464 Promotion Strategy (4)
Spring
MKT 477 Strategic Brand Management (4)
MKT 490 Marketing Strategy Capstone (4)
Updated July 2024