BA 312 - Principles of Marketing

Credits: 4

An introductory course focusing on the methods of identifying and interpreting wants and needs of consumers, selecting the particular wants and needs the organization will satisfy, and determining the proper mix of product, price, promotion and place. Lecture and readings are blended with problems and cases for class discussion. Students must have at least sophomore standing to register for this course.

Master Syllabi: BA 312 Syllabus