COM 212 - Public Relations Techniques

Credits: 4

This course familiarizes students with the toolbox of the public relations industry, particularly the techniques for media relations. Students will become versed on how the traditional mass media and the new media operates in today’s society. Furthermore, students learn to practice basic procedures/tactics in dealing with the media to achieve public relations goals. This course is the same as the previous PRLS 211: Public Relations Techniques at EOU.

Prerequisites: WR 121Z or equivalent
Master Syllabi: COM 212 Syllabus