COM 345 - Advertising Principles & Practice

Credits: 4

This course introduces the concepts, history, theories, legal/ethical issues, and routine practices of advertising as a medium of information in modern society. Students learn how advertising meshes with the ethos of our national culture, how advertising works in the market economy, how advertising appeals to consumers, and how to create selling ad copy. This course introduces basic concepts, theories, issues, and routine practices of public relations as a communication management function. Students learn to be an effective and ethical advocate for various organizations and causes in building productive and mutually beneficial relationships with various stakeholders.