May 14, 2024  
2022-23 Academic Catalog 
    
2022-23 Academic Catalog [NOT CURRENT CATALOGS]

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PRLS 201 - Intro to Public Relations


Credits: 3

This course introduces basic concepts, theories, issues and routine practices of public relations as a communication management function in both for-profit and non-profit organizations. It examines how organizations can ethically and scientifically build productive, mutually beneficial relationships with various stakeholder through effective communication.



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