BA 505 - Creativity and Innovation

Credits: 3

This course will provide students with an understanding of the sources and uses of creativity and innovation within organizations and society. Students will study tools and techniques designed to help produce innovative solutions, learn the principles required to develop creative teams, and develop an appreciation for the linkage between bounded risk taking and competitive advantage. Case studies and class exercises will explore organizations and individuals that excel at producing break-through products and services and those who took their eye off the ball. Students will also assess their own personal creative capacity and explore techniques to harness and enhance those skills. Admission to the EOU graduate school and MBA program are required.