BA 501 - Managerial Communications

Credits: 3

This course presents communication as integral to management strategy and as a critical component for success in the workplace. In this class, you will develop a foundation for designing effective messages, both written and oral, from concept to delivery. You will use a strategic communication model to identify objectives, analyze audiences, choose information, and create the most effective arrangement and channel for that message. Particularly, the course emphasizes elements of persuasive communication: how to design messages for diverse and possibly resistant audiences and how to present that information in a credible and convincing way. Exercises employ numerous real or simulated business situations that require communication in different styles, using a variety of forms and methods. This course is designed to establish common communication protocols, determine critical self-awareness profiles, and identify the learning themes that will be applied throughout the program: strategic decision-making, communication, ethical behavior & corporate social responsibility, leadership, creative problem solving, and global perspective. Admission to EOU graduate school and the MBA program is required.