BA 460 - Entrepreneurship

Credits: 4

The pursuit of new product/venture ideas is the cornerstone of global economic growth. This activity is essential for creating new venture (entrepreneurship) and sustaining the vitality of existing ventures (intrapreneurship). Entrepreneurship is also the single greatest source of social change and personal wealth. This course will explore common sources of new ideas and innovation, techniques for evaluating opportunities, and the legal principles that guide selection of structure and protection of intellectual property. This course will also examine tools and techniques used to identify required resources, pull together a team, and organize/operate effectively. Students must have at least junior standing to register.

Prerequisites: BA 321