BA 454 - Product Plan & Develop

Credits: 4

Identifying new product/business opportunities and successfully bringing them to market is essential to the success of ANY organization. This process includes identifying the need, developing a product concept, evaluating the business case, proving the concept, developing the product, and launching it effectively. This course will study the science and best practices that underlie successful new product development. Students must have junior standing to register.

Prerequisites: BA 312